The Beard defines our identity, value ours personality and highlights our authentic side. Our look distinguishes us, our Beard is the expression of the work we have done on us, on our image, our charisma. We know how to be one, nobody and a hundred thousand. Yes, because identity can have many faces as well as self-image, is what led the protagonist of One, None and One Hundred Thousand to madness. In Luigi Pirandello's novel, Vitangelo Moscardo, the book's protagonist, experiences an identity crisis caused by the discovery that he is seen by others differently from how he sees himself and that this vision changes from person to person. Think aboutthe effect the social media have today - on people if they do not have a well-defined identity. Selfies are the stars in the lives of most individuals with their filters and image falsifications, one feels recognized only by the number of likes and comments received. An Image distortion which has very little authentic! You will say what does not Barbuti have to do with it? It does come in! the world is becoming more and more artificial. But we are original and non-artificial and what distinguishes us is our Beard Our being authentic and original. We don't give a fuck about other people's judgement. And the suggestions of influencers make a fool of us because wewe don't like to be influenced but to influence. And it is precisely our being that must contaminate a new search for oneself. We are both one and none and a hundred thousand!